Interviews
We conduct one-on-one, in-person interviews to gather deep qualitative insights required to shape a brand’s positioning, define its architecture, and build a communication strategy. Participants are not pre-briefed to ensure authenticity of responses. The process is limited to up to 20 interviews, involving key employees, corporate clients and partners, as well as end users of the product.
Desk Research & Analysis
We begin with a deep immersion into the client’s business and product. Research is structured across three key areas: audience, market, and product. We analyze motivations, barriers, unmet needs, segment profiles, and uncover insights. The category is reviewed through key players, communication patterns, RTBs, and global and local benchmarks. The product and company are assessed through structure and existing assets. Additional research methods, including focus groups, are tailored to the project and conducted in-house or with specialized partners.
Brand Strategy
The brand strategy is developed based on research insights and defines the core principles of growth and the product assortment framework. It establishes key portfolio characteristics that enable effective management of existing products and the successful launch of new ones. Each product is evaluated for its relevance within the portfolio, considering market segments, target audiences, and other critical factors. The result includes a clear and scalable brand architecture.
Brand Architecture
is developed based on research and data analysis. It defines a clear structure and relationships between sub-brands and products within the overall portfolio. For each element, a distinct Customer Value Proposition (CVP) is formulated and закрепляется to ensure clarity and consistency across the system.
Brand Positioning
Based on research and analysis, three positioning concepts are developed. Each concept includes its strategic rationale, target audience definition, key consumer insights, and brand mapping against competitors and audience perception. It also provides a clear articulation of the concept and a core brand message aligned with it.
Brand Platform
The brand platform is delivered either as a Tilda-based website (with a Business subscription or higher) or as a PDF document. It includes the core insight, product or brand attributes provided by the client, key strengths (both rational and emotional), brand values and personality, and the central idea — the core of the brand.
Brand Communication Strategy
Based on the brand platform, one of four communication models is developed. Aguidelinedefines clear do’s and don’ts. Acreative strategyoutlines the approach to advertising communication. Apromotion matrixstructures what to promote, where, and how. Astep-by-step planprovides channels, timelines, and a complete sequence of execution.
Brand Naming
We develop five distinct name options for the brand. Each is pre-checked for availability across three relevant Nice Classification classes. Every name is evaluated by semantic origin and meaning, audience associations, phonetics and ease of pronunciation, and alignment with the brand’s positioning and core values.
Brand Slogan
We create five alternative slogan options. Each is preliminarily checked for availability across three Nice classes. After selection, one refinement iteration is conducted to adjust wording, strengthen expression, and align with feedback.
Brand Story (Legend)
We develop two versions of the brand story. Each is a concise, emotionally driven narrative (up to 2000 characters) that clearly and engagingly communicates the product’s key strengths and unique advantages.
Packaging Form Development
For a selected SKU, we develop three packaging form concepts. Each includes a core idea, initial structural design, and a realistic 3D visualization of the proposed solution.
Packaging Finalization
One selected concept is refined into a final design. All adjustments are completed through two full rounds of feedback based on client comments.
Packaging & Logo Design
We create three distinct concepts for packaging (including label) and brand logo. Each is presented using front-side layouts for two selected SKUs.
Brand Identity Design
We develop three alternative identity concepts, each including a logo. After selection, the chosen concept is fully refined based on client feedback.Each concept includes up to 10 brand applications: — 5 selected by the client — 5 proposed by the agency
Identity Finalization
One selected identity is brought to a fully approved final state. All core constants — color palette, typography, proportions, and usage rules — are defined and fixed through two full rounds of feedback.
Brandbook
BrandbookWe develop a brandbook — a comprehensive guide for consistent and correct use of the approved brand identity. The scope and cost are defined individually, depending on structure, number of sections, application examples, showcased assets, depth of guidelines, and additional materials.
Retail Design
We create two retail design concepts without technical constraints. Each includes 1–3 key zones (e.g., exterior with signage, reception area, one product zone), basic in-store navigation, and image-driven communication materials — up to 15 applications in total.
Retail Design Finalization
One selected concept is refined into a fully approved solution. All key design constants — color schemes, stylistic principles, materials, dimensions, and layout rules — are defined and fixed through two full rounds of client feedback.
Creative Concept Development
We develop up to two creative concepts built around the most relevant audience touchpoints (up to four). Each includes the core idea and narrative (background and big idea), a key message or verbal framework with three supporting messages, and sketches or curated visual references conveying tone and mood. No further iterations are included.
Key Visual Development
We create two alternative key visual concepts for a product or promotional campaign. Each serves as a central visual solution that communicates the core idea and acts as the main element across all communications.
Corporate Website
We develop corporate websites across a range of platforms, depending on project goals, scale, and requirements: Bitrix, Tilda, WordPress, low-code solutions (Webflow, Bubble, etc.), or fully custom development using modern technologies and frameworks.
Landing Pages & Promo Sites
Landing pages and promo sites are built based on timelines, goals, and budget: from pure HTML/CSS (with optional JavaScript) to Tilda, other CMS platforms, or low-code/no-code solutions such as Webflow and Bubble.
E-commerce
Online stores are developed using the most suitable approach for the project’s complexity and functionality: Bitrix CMS, popular platforms like WooCommerce, OpenCart, Shopify, PrestaShop, or fully custom-built solutions from scratch.
UX/UI Design & Mobile Applications
We design digital products across interfaces, experiences, and platforms. The scope includes UX/UI concept development, mobile and web app design, interface systems, and web services.
Digital Identity
We develop one digital brand identity, including logo adaptation for web (screen optimization, responsive versions, correct proportions and formats). Additional assets may include social media profiles and banners for ads, promotions, and email campaigns.