BYSTATE

‍

Client

BYS Crew, Kith Karpov

Services

Research
Strategy
Branding
Motion
Web UI/UX Design
Campaign

Country

Bali, Indonesia

Year

2022 - 2025

After the analytical phase, a moodboard was developed and the core idea was defined: Mastery and inspiration are controllable states that can be structured and repeated. BYSTATE products become part of this system, helping to enter and sustain these states more easily. Key visual references: masters in different forms, fractal structures in nature as a reflection of repetition and growth.

Key words: mastery, inspiration, state.

Sam and his chicken - Syntia

The graphics are based on fractal structures

The form develops from the periphery toward the center, following natural growth patterns. Each element extends and reinforces the previous one. The fractal acts as a model of a process in which small actions gradually shape the final form.

The project uses several logo versions, applied depending on the medium. Recognition is maintained through a unified identity structure and consistency across elements. The brand’s visual figure is a monkey.

The character represents a state: relaxation, focus, and control without tension. It acts naturally, without disconnect from its own nature — the exact behavior the brand refers to.

At the core is the principle of Set & Setting

The environment shapes the internal state, and the state defines action. The brand operates on the first level — the space around a person. Through product and visual language, it helps to configure that space.

Showrooms adapt to location but are unified by shared principles.At the core are natural materials: wood, stone, textiles, along with local textures and motifs. The palette is muted, close to natural tones.

C6 is a contemporary jewelry lab working at the intersection of art, design, and material research, focused on creating jewelry objects and art pieces using lab-grown diamonds as a core medium of expression. The project explores the transformation of carbon — the sixth element of the periodic table — into a controlled, engineered material that becomes the foundation for both aesthetic and conceptual work. Lab-grown diamonds are treated not as symbols of luxury, but as a material of the present era: precise, reproducible, technological, and open to reinterpretation.

The practice of C6 is rooted in art direction, contemporary design thinking, and experimental jewelry, where each object functions as part of a broader system of meaning. The brand operates within the fields of jewelry design, art objects, collectible design, and conceptual art, combining elements of minimalism, structural design, and architectural thinking. The antrevolt principle defines the approach: removing everything unnecessary and preserving only what is structurally and conceptually essential. Form is not decorative — it is the result of a process, a system, and a set of constraints.

Let’s break down your idea and turn it into a clear brand that actually works

BYSTATE

Key words: mastery, inspiration, state.

The graphics are based on fractal structures

The form develops from the periphery toward the center, following natural growth patterns. Each element extends and reinforces the previous one. The fractal acts as a model of a process in which small actions gradually shape the final form.

The project uses several logo versions, applied depending on the medium. Recognition is maintained through a unified identity structure and consistency across elements. The brand’s visual figure is a monkey.

The character represents a state: relaxation, focus, and control without tension. It acts naturally, without disconnect from its own nature — the exact behavior the brand refers to.

At the core is the principle of Set & Setting

The environment shapes the internal state, and the state defines action. The brand operates on the first level — the space around a person. Through product and visual language, it helps to configure that space.

Showrooms adapt to location but are unified by shared principles.At the core are natural materials: wood, stone, textiles, along with local textures and motifs. The palette is muted, close to natural tones.

More

Let’s break down your idea and turn it into a clear brand that actually works

BYSTATE

Key words: mastery, inspiration, state.

The graphics are based on fractal structures

The form develops from the periphery toward the center, following natural growth patterns. Each element extends and reinforces the previous one. The fractal acts as a model of a process in which small actions gradually shape the final form.

The project uses several logo versions, applied depending on the medium. Recognition is maintained through a unified identity structure and consistency across elements. The brand’s visual figure is a monkey.

The character represents a state: relaxation, focus, and control without tension. It acts naturally, without disconnect from its own nature — the exact behavior the brand refers to.

At the core is the principle of Set & Setting

The environment shapes the internal state, and the state defines action. The brand operates on the first level — the space around a person. Through product and visual language, it helps to configure that space.

Showrooms adapt to location but are unified by shared principles.At the core are natural materials: wood, stone, textiles, along with local textures and motifs. The palette is muted, close to natural tones.

More

The form develops from the periphery toward the center, following natural growth patterns. Each element extends and reinforces the previous one. The fractal acts as a model of a process in which small actions gradually shape the final form.

The environment shapes the internal state, and the state defines action. The brand operates on the first level — the space around a person. Through product and visual language, it helps to configure that space.

Showrooms adapt to location but are unified by shared principles.At the core are natural materials: wood, stone, textiles, along with local textures and motifs. The palette is muted, close to natural tones.